Posted on

March 20, 2023

Webinar Resources

Webinar Gold: Why Repurposing Your Webinar Content is a Marketing Must-Have

Webinars are a powerful tool for engaging with audiences, providing valuable insights, and building brand awareness. However, creating and hosting webinars can be time-consuming and resource-intensive. Once your webinar is over, it's important to maximize its value by repurposing the content for other marketing channels. Repurposing your webinar content just makes sense, and here's why.

First, repurposing your webinar content allows you to reach a wider audience. Not everyone will be able to attend your live webinar, but by repurposing the content, you can share it with a larger audience. You can create blog posts, social media posts, and even podcasts from your webinar content, allowing you to reach people who may have missed the live event.

Second, repurposing your webinar content can help to establish your brand as an authority in your industry. By sharing the insights and information covered in your webinar through different channels, you are demonstrating your expertise and providing value to your audience. This can help to build trust with potential customers and strengthen your reputation in your industry.

Third, repurposing your webinar content can save you time and resources. Instead of creating new content from scratch, you can use your existing webinar content as a starting point. By repurposing the content, you can create a variety of marketing assets quickly and easily, without having to invest in new content creation.

Finally, repurposing your webinar content can improve your SEO. By creating blog posts and other content from your webinar, you are providing fresh, valuable content for search engines to crawl. This can help to improve your search engine rankings and drive more traffic to your website.

To support these claims, a survey conducted by ON24 found that 92% of webinar attendees want access to on-demand content after the event. Repurposing your webinar content into on-demand resources such as blog posts, videos, and podcasts can help to meet this demand and provide additional value to your audience.

In conclusion, repurposing your webinar content just makes sense. It allows you to reach a wider audience, establish your brand as an authority, save time and resources, and improve your SEO. Don't let your webinar content go to waste - repurpose it and get the most value out of your investment.